Airtel Friend locator service adding 1.5 lakh subscribers

Airtel’s one of the popular VAS ‘ Friend Locator service ‘ is now adding apprx. 1.5 lakh subscribers every month. The service which is developed by USA-based company Telenity, is a cool, first of its kind, location based service which lets you stay closer to your friends and surprise them. Just dial *321*88# to experience this and take “where are you” out of your conversations

Yogesh Bijlani, country head and general manager, Asia Pacific, Telenity said, ” The application works on multiple bearers including unstructured supplementary service data (USSD) and the service can reach subscribers using the most basic mobile handsets.” Additionally, Bijlani believes the simplicity of the service makes it popular.