Uninor extends dynamic pricing plan to all std calls in up east

Uninor’s breakthrough new concept of Dynamic Pricing will now deliver mobile tariffs at 20-48 p/min. This discount is not just applicable on local but STD calls too – from Uninor to any operator. Dynamic Pricing puts customers in control of their own tariffs with the possibility of a better discount just a street corner away.

Dynamic Pricing offers discounts that change with location and time. Every cell phone towerbroadcasts a different discount. This discount is always visible on the screens of all mobile phones in that area. So discounts change as a customer moves from the coverage of one tower to the next. At the same location, the discount changes every hour. This means a better discount could be available at the next traffic signal or simply by crossing a street.

Dynamic Pricing on STD calls is available on recharge of Rs. 28 with the validity of 90 days & Local calls is available on recharge of Rs 48 with the validity of 1 year.

“By choosing the time and place to make a call, you decide how much you want to pay. This has been the philosophy of our Dynamic Pricing concept – power of tariffs in the customer’s hands and an end to the fixed tariffs raj. Now, with Local & STD calls at 20-48 p/min, Uninor’s Dynamic Pricing offers customers the flexibility to choose the option that works best for them,” said Frode Haugen, EVP.

“DP is our anchor product. It’s not just about the best tariffs, but how we deliver these to our customers. Our way is a transparent and engaging way, as customers can see the discount flashing on their mobile screens. We believe this will make an otherwise routine activity exciting and encourage our customer to keep and use our SIM card in their phones” he added.