India’s largest Mobile Service Provider, Bharti Airtel, has today launched its services in Bangladesh. With the launch of these services, Airtel Bangladesh joins the global Airtel family of 200 million customers. Airtel Bangladesh was formerly known as Warid telecom, which was having its coverage in rural Bangladesh. It has around 4 million customers to date and it covers around 64 districts in Bangladesh.
On this occasion Chris Tobit, CEO-Airtel Bangladesh said, “We are extremely honoured to begin our journey in Bangladesh with our new global identity. We know the people of Bangladesh are very passionate about their identity, their culture and their language.
He further added that the “Airtel brand will represent these values, while retaining the youthfulness and dynamism of the global brand so that our customers here can enjoy the same best-in-class brand experienced across continents. We have already begun work to take our mobile network deeper into the rural areas and deliver world-class and affordable mobile services.”
The Airtel brand in Bangladesh will be launched with the brand promise: “Bhalobashar tane, pashe ane.” The CEO added “Our brand promise reflects what is unique and different about us. We are here to keep our customers connected not only to each other but also with what they love the most in every part of their lives – music, games, entertainment, networking etc. Along with a bouquet of voice and data services, the communication experience of Airtel customers will be enriched through a variety of innovative lifestyle-based services.”
Airtel also announced a GPS – based Vessel locating Service, which will enable tracking of fishing vessels for the fisherman community.
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