Yahoo! India and MTS has announced a service and content partnership for MBlaze, a high speed mobile broadband service by MTS. MBlaze users will now be able to access a Yahoo! and MTS co-branded page that will provide their account information and content including Yahoo! Mail, News, live TV and mobile search.
The co-branded page will deliver greater convenience for MBlaze customers as they will now have a single destination to obtain information such as their account balance, account status, mobile products, network coverage and to recharge the balance on their pre-paid accounts. MTS is also planning to offer the co-branded page in local Indian languages.
Vishal Maheshwari, Head Mobile and Business Development, at Yahoo! Asia Pacific, said, “ Through our partnership with MTS, we have now made it easier for consumers to get to their favourite Yahoo! content and services while they are on the move. Yahoo! wants to be at the centre of people’s online lives and this initiative with MTS will allow us to build and deepen our relationships with our audiences.”
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