IDEA Cellular, the pan-India mobile operator, has affirmed that it is ready to enable Mobile Number Portability (MNP) on its network. With the roll out of its‘ Switch to Idea’ campaign, Idea has taken the lead to make mobile consumers aware of the upcoming mobile portability service, through its latest campaign.
According to Mr. Rajat Mukarji, Chief Corporate Affairs Officer, IDEA Cellular, “Idea is ready to enable Mobile Number Portability on its network. We have made substantial investment in network, technology, processes etc. to allow mobile subscribers to switch network and move to Idea, post MNP. Idea has taken the lead in spreading awareness about MNP, amongst mobile consumers across the country”.
The new advertisement from Idea which broke on TV recently, shows Idea’s Brand Ambassador, Abhishek Bachchan proposing a new idea to unhappy mobile users to switch to a network that offers better services, better products & tariffs, and better network, through the message – ‘No Idea, Get Idea’.
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